Digital Receipt#2

After reading “Backpacks vs. Briefcases: Steps Towards Rhetorical Analysis” by Laura Bollin Carroll, I find out there is actually a lot of rhetoric that is in our daily life and we are using rhetorical analysis all the time without knowing it. One of the rhetoric that I have seen is an advertisement about bubble tea. Let’s explain what bubble tea is in case somebody doesn’t know, bubble tea can be considered a drink mixed with milk, sugar, and tea is a famous drink in China. And the ad about bubble tea is on the Chinese version of TikTok called “douyin”, as known, TikTok is a short video app, so this ad must have a very attractive headline or slogan and content that makes people have the patience to watch the ad and will remember it. So this sponsored video is basically a drama that talks about the autumn season coming, a girl is walking on the road, rubbing her hands because she was freezing, and suddenly her boyfriend comes out from her back, holding her hand and gives her as warm bubble tea to warm her hand, the video at this time is about to end, at the last scene, a slogan comes out. Saying “ the first cup of bubble tea in the fall”. And after 12 hrs, this ad went on fire and it became very trending on TikTok, during that time period, basically, every three videos, one video is about bubble tea. But to be honest, I actually couldn’t get the point of it because I realized it was an advertisement from those bubble tea facilities. They are combining bubble tea with the love of a couple, just the diamond strategy. The exigence of this case is your girlfriend is freezing. The audience then will be those couples because the girls want the boys to buy them bubble tea to show how much he loves them. The constraint is just the limiting of time since it was posted on TikTok, and the reason why they posted it here is also to facilitate the audience since usually, young people will care about this stuff and TikTok was mostly for young people that are using.

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